Big hair deserves big care
We were determined to solve a problem. Back in 2017, Michael was studying a Bachelor’s degree in Economics and Politics at the University of Leeds. Toks was working in the City of London, training to be an actuary. Neither of us had ever learnt how to swim. So we started to learn together – and one day, we met a woman with afro hair who struggled with the size of her swimming cap. And that got us thinking, why weren’t there more products for people blessed with voluminous hair?
That one woman we met stuck in our minds. So over the next few weeks, we spoke to our sisters, our mums, and our circle of friends. The more we learnt, the more we started to see a real problem in the health and beauty industry: it was completely overlooking the needs of people with thick, curly, and voluminous hair.
With these hair types in mind, we started to design the first SOUL CAP – an extra-large swimming cap created for swimmers who struggle with their hair.
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