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The Brooklyn Brewery
Marketing director
PR and Marketing
Full-time
New York

BROOKLYN BREWERY MARKETING DIRECTOR (United States)

Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we draw inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to the US 30 states and over 30 countries on 5 continents.

The US Marketing Director will serve as the marketing team’s liaison to the US sales team, overseeing the day-to-day marketing operations and strategy. They will work with the US sales team to develop & implement on-brand, growth-oriented sales & marketing programs, identify & execute additional brand building opportunities, and support the company’s broader mission & goals in the United States.

US Market Planning (50%)
- Annual Business Plan: Brooklyn Brewery’s sales organization operates around an annual go-to-market strategy, which drives activity throughout the year.
     - Lead the development of the US Annual Business Plan (ABP)
     - Develop on-brand, compelling marketing programs w/ tied consumer campaigns that target sales goals, support                 retailers and engage consumers
     - Project manage stakeholders, timeline, communication & workflow to ensure timely hand off & a complete ABP
     - Collaborate with brand marketing to develop marketing collateral (POS, creative, etc) & to tie-in digital execution
     - Establish KPIs and program goals
- Market Awareness: Remain current on beer, beverage and general cultural & consumer trends; incorporate key learnings into market programming
     - Calibrates with other key markets; engages in best practice & knowledge sharing 

General Brand Building (30%)
- Grow awareness of the Brooklyn Brewery brand in the United States
- Industry Events: Work with market teams to develop on-brand activations (ex. GABF, Craft Brewers Conference, etc.)
- Develop additional BB owned & partner activations, sponsorships, and other consumer engagement touchpoints, as indicated by the ABP

Team Leadership (20%)
- Oversee US Marketing budget
- Manage growing US Marketing team
- Collaborate & coordinate with other BB teams as the US Marketing team’s main liaison  

Preferred Qualifications
- Knowledge of the three-tier system for alcoholic beverages and key partners (retailers, distributors)
- Experience working with a sales network, in particular supporting national account teams
- 4+ years experience in marketing, beer experience not required but beverage/CPG experience strongly preferred
- Ability to think & act big picture, be strategic, on-brand, and results-oriented, and to identify, target, and deliver value
- Experience planning, executing and analyzing digital-focused marketing campaigns
- Curious and creative, interested in the world and people, open-minded & inclusive with an appetite to do and learn more
- Aware of current & relevant trends, interested & engaged with different types of culture
- Experience leading a team and guiding the professional development of team members
- Experience with budget oversight and financial accountability
- Experience with project management, particularly guiding large, multi-phase projects & aligning stakeholders
- Able to analyze work for improvements, solicit & incorporate feedback
- Solution-oriented, able to troubleshoot & present solutions
- Organized, collaborative, self-starting, and strong communication skills
- Comfortable in a fluid environment, able to adapt to evolving circumstances as needed  

The US Marketing Director reports to the VP of Marketing. The position is currently remote but will eventually be based in Brooklyn, NY, though some domestic travel will be expected (~20%). 

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